Same summit. Two businesses. Different next moves.

Your next best moves

1. 01Run an AI-assisted reactivation campaign on your stalled leads.Use AI to draft short, personal re-engagement messages for prospects who went quiet, instead of buying new traffic.

   The tactic (event concept)

   Lead reactivation: short, conversational re-engagement messages sent to dormant prospects, with AI used to personalize each one from past notes and conversations.

   Why it fits this business

   You already have leads and no ad budget. Reopening conversations with people who once showed interest is the cheapest route to more sales calls.

   First steps

   1. Export every prospect who had a call or proposal in the last 12 months but didn't buy.
   2. Add one line of context for each: what they wanted and where it stalled.
   3. Have AI draft a two-sentence, question-led message per person. Edit each one yourself.
   4. Send 10 per week inside your outreach block.
   5. Log replies and booked calls in a simple sheet.

   How it leads to revenue

   Dormant leadPersonal replyBooked callProposal

   Illustrative test parameters: Illustrative test: 40 messages over four weeks.

   Assumptions & limits

   Assumes your lead list is reasonably recent and permission to contact them is in place. Some leads went cold for good reasons.

   Original source

   AI-assisted sales follow-up concepts discussed at the event

   Source verification pending.

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2. 02Turn your discovery call into a self-scoring diagnostic.Package the questions you already ask on sales calls into a short scorecard prospects can take before they talk to you.
3. 03Build a weekly point-of-view outreach routine with AI drafting.One opinionated post and five personal follow-ups a week, drafted with AI from your own client conversations.